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Cyber Culture Transformation via Integrated Campaigns and Technology

BTPN Syariah recognizes that in digital banking, customer trust is the most valuable asset.

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Phishing Risk Reduction

Simulated Phishing Emails

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Average Knowledge Score

Background

BTPN Syariah recognizes that in digital banking, customer trust is the most valuable asset. Through the Sadarisiko 2025 program, BTPN Syariah partnered with SiberMate to build a resilient human firewall using a cyber culture approach that merges massive creative campaigns with measurable platform testing.

The Challenge

Scaling Security Culture Across the Workforce

BTPN Syariah faced specific hurdles in maintaining high-security standards:

  • Scale: Ensuring a uniform security mindset among 3,250 employees spread across various operational regions.

  • Habit vs. Compliance: Shifting the paradigm from "completing a task" to "living a risk-aware life" in daily banking activities.

  • Phishing Vulnerability: Reducing a high initial baseline vulnerability rate detected during early testing phases.

The Solution

The "Sadarisiko 2025" End-to-End Approach

SiberMate implemented a hybrid strategy combining offline campaign elements with online platform capabilities:

  • Integrated Campaign: Launched 12 monthly creative campaign assets (digital posters, educational videos, and newsletters) to maintain high security awareness.

  • Massive Phishing Simulations: Deployed a total of 39,000 simulated phishing emails throughout the year to sharpen employee detection instincts.

  • SiberMate Platform: Leveraged automated tracking for individual risk scores, providing personalized training based on specific user vulnerabilities.

The Impact

Measurable Data-Driven Success

The integration of these programs led to significant and measurable results by the end of 2025:

1. 86% Reduction in Phishing Risk

  • The Overall Compromise Rate plummeted from an initial baseline of 18.2% to just 2.4% in December.

  • This drastic drop proves that intensive simulations successfully developed sharp threat detection instincts among the staff.

2. Exceptional Educational Reach

  • The program recorded a 98.2% Completion Rate, an outstanding feat for an organization with thousands of employees.

  • The Average Knowledge Score saw consistent growth, rising from 65% to 91%, confirming the effectiveness of the training curriculum.

3. Strengthened Reporting Culture

  • Driven by the Sadarisiko campaign, the use of reporting tools for suspicious emails increased significantly, signaling a transition from passive employees to active "security sensors."

Conclusion

The Strategic Value of SiberMate

For BTPN Syariah, SiberMate’s core value lies in its end-to-end capability. Rather than just providing a tool, SiberMate acted as the engine for a new cyber culture—aligning creative campaign messaging with accurate platform data to create a sustainable multi-layered defense.

Industry

Banking

  • Gap Analysis
  • Phishing Simulation (SMPhish)
  • Awareness Campaign
  • Webinar & Workshop
  • Dashboard & Reporting (SMReport)
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